Jay-Z & Beyoncé Trademark ‘Blue Ivy’ x Carter Family Photos

On Jan. 26, new parents Beyoncé and Jay-Z filed an application with the U.S. Patent and Trademark Office to protect the baby’s name — and reserve it for a future line of baby carriages, baby cosmetics, diaper bags and other undoubtedly fabulous accoutrements for the fashion-forward infant.

Call it greed or just good business; either way, that baby’s going to make mom and dad more than a smidgen richer.

Read the full article here.

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